Other Digi Packs

This is The Kooks' most famous album with three very popular singles. This means that the digipak had to make a good initial and lasting impression. It is pretty abstract design on the whole. The front and back covers less so, which is just greyscale pictures of the band playing with instruments. But when you open up the case, you find another picture of the band on the left, with a red banner through them and on the left is a bright red CD with bold, capitalised letters on them, the artist and album title separated by font colour. The inside back cover is a slideshow of different situations. This is for comedy value mostly, and is appealing to the eye, so the person looking will be interested to see what is in each box, and how the story develops. This is ideally the sort of cover I would be happy with as my final design, a few band/artist photos, with some editing and abstractness on the side.

The common conventions of a digipak, similar to an album, will include

• Artist/band name, on the front cover and spine 
• Photography or graphic imagery, of the band or design - visually attract their audience. 
• Recurring theme of colours and imagery throughout the digipak. 
• Track listing on the back panel. 
• Disc in tray, or a slot between panels. 
• Barcode and logos on the back cover. 
• Possibly a 'Special Edition' sticker. 

Magazine Advert Final

Digi Pack

 Front Cover

Inside Cover 1

Inside Cover 2

CD Cover

Back Cover

Practice Album Cover

Magazine Advert

Bellow is a image of our magazine advert. The image shows a picture of the artist smashing a guitar against a piano. We took pictures whilst filming in order to create this. From looking at other magazine adverts we noticed the different logo's involved and so we made ours as realistic as possible. However, the ad had to be relevent to the artist. Therefore, it had to have a indie/rock image towards the viewer so they knew what sort of music the artist produced. Costume and location was also important. We used the green shirt and the bobble hat to get a young indie look as this was stereotypical towards the artist. Included on the ad is when it is going to be released, reviews from other companies, the artists website details and finally the correct font to make it again realistic and apropiate for the genre of artist.

Props and Costumes

In order to create a good music video as a group we needed to makesure the apperance of the artist was realistic.Therefore, bellow are some props and costumes that we used in the Video. From our reasearch into the artist we found that he was a indie, rock type artist anbd therefore, a kahki green shirt seemed to be suitable. In the video it was buttoned all the way to the top because in Jack Penate's music video this was his apperance. The grey bobble hat then just added a further indie/rock vibe to the performer. An acoustic guitar was also used in the video this also backs the apperance of the artist to make it as realistic as possible. Bellow is some poictures to show the costumes and props.

Jack Penate Link

The aritist we have chosen as you already no by now is Jack Penate. To find out more about him visit www.JackPenate.com

Location of where we filmed

Initial ideas

Choosing our music video was harder than we thought.  We decided to look at videos from the type of genre that we liked, which included Hip Hop, R&B, Rap and Dance.  These videos where included in our textual analysis essays.  Toddla T "take it back" was an initiall idea and came under the genre of Dance.  We liked the song but didnt think we had the resources to film this song.  We decided to go more mainstream and looked at a video by Chris Brown.  However, a mainstream artist is well known and to be compared to his video would actually probally prove to be too difficult.  Looking at other peoples ideas in class we decided to choose an Indie/Rock genre song by Jack Penate "torn on the platform".  We learnt that it had a much bigger target audience and would be easier to create rarther than the genres we listened to or liked.

Jack Penate - Torn On the Platform Lyrics

Once more just before Im leaving
Torn on the platform
Once more just before Im leaving
Torn on the platform

Cos Ill miss you and I love you
I know this is over just for mow
Cos I miss you, ohh, how I miss you
Youre not my girl you’re my town

A weekend away, leave the city today
Dont want the big smoke to leave me behind
The train leaves at 2, platform 3 Waterloo
50 p to the tramp makes me feel kind

I get a good seat , with a table my feet
Are up on the one in front everyone stares
Why do they care, like theres feelings in chairs
Trapped for 3 hours until I get there

Cos my
Eyes, eyes, eyes
Are not
Dry, dry, dry
As I
Realise, ise, ise
That in a few minutes this train will be gone
Sighs, sighs, sighs
City
Fly’s, fly’s, fly’s
Wonder
Why, why, why
Would anyone want to leave where I come from?

Torn on the platform
Torn on the platform
Torn on the platform

It’s 1.58 wish that I had been late
And missed the train and given them an excuse
But what is the use, I’ve less slack than a nouse
Do or die stay or go what shall I choose

Cos my
Eyes, eyes, eyes
Are not
Dry, dry, dry
As I
Realise, ise, ise
That in a few minutes this train will be gone
Sighs, sighs, sighs
City
Fly’s, fly’s, fly’s
Wonder
Why, why, why
Would anyone want to leave where I come from?

Torn on the platform
Torn on the platform
Torn on the platform

Like in a film the motion starts to slow
As the beeping carriage doors begine to close
Momenterily I’m standing froze
Then I jump between the gap
Land on the platform flat

I’m not

Torn on the platform
Torn on the platform
Torn on the platform

Project Management

Project Management is managing your work to make tasks easier for your group and so we can be successful in our work. As a group we realised that in order to create a good music video we would have to do some project management to help us. We did this by using schedules and creating jobs for each of us in a group. Harry booked the camera for various days and we tried to keep to those days to film. Therefore, in October Harry booked the 5th, 12th, and 16th for a camera and a tripod to start filming, our music video. However, it isn’t all to do with booking cameras and filming it also helps if different people have jobs. We split each other into groups so we could get jobs done quickly and efficiently, at a good quality standard. Shahroz was our editor as he has the skills in computing and he would be the best person to be in charge of editing; he did have some help from me and Harry however. Myself and Harry where in charge of blog work and organising days to film as the project went on we realised communication was key and doing small amounts on our blog each week would help us. I was also the actor in the music video and helped the group with the use of the camera.

Risk Assesment

In order to create a good music video, certain precautions must be considered to keep the environment safe. In our music video we have shot in various locations and a risk assessment is appropriate towards it. Shooting in London is the main risk, as there is a reasonably high crime rate. Therefore, we had to be careful on the journey and in London itself.
1) Getting on and off the train was important as sometimes it can become a risk. Especially when there is a gap between the platform and the train.
2) Making sure equipment is also checked on the journey in case it becomes risk to us and others around us. Also without equipment in top form we can’t make a good music video.
These two risks are very small but small risks can become exploited and therefore, become disastress. These were main risks to look out for on the journey. However, bellow is risks we had to keep in mind for when we were in London.
1) As London is a very big and busy place we had to make sure we were aware of what was around us. For example roads and people, where the location was compared to what risks we may face. Filming next to a road could become dangerous as it may distract drivers and people around us might not want to be filmed and therefore, they may get angry so we might have become at risk.
2) Filming in a very busy train station could cause multiple risks. Due to the amount of trains around. Getting to close to the tracks may also be a risk as we could fall and injure ourselves.
3) Making sure again, that equipment was in good shape and that we always had an eye on it, because it may have been noticed by others and could be stolen or arguments may come into hand.
4) Using the equipment properly is also important because it may be a risk to us if we use it wrong. An injury may occur.
5) We also covered all areas of safety by having our mobile phones in case there was a problem. We knew the important emergency numbers we may have needed to use and most importantly our parents knew where and what we were doing.
6) Time awareness is also important because losing track of time may enable us to a risk in London to some members of the public.
These are the risks we had to keep in consideration when we were in London. Keeping to these are very important. Even those some of these are very minor again small risks can become big ones if they are not watched properly.
Our final filming location was in school. School is a lot safer than London and risk assessments were a lot easier to make.
1) Making sure our location was out the way of any other pupils and classrooms that may have risk such as the D.T rooms.
2) Making sure the area that we were filming in was safe to the environment. For example any plug sockets or equipment left out was out the way because they may cause risks to us producing the video.

Each of these assessments are all important risks to keep in consideration when we are filming to make sure that we are safe and to make sure the equipment is safe.

Target Audience

Target audience is very important in considering who we want our music video to be watched by and who it targets. Our video was the genre of Indie rock and our target audience is for people in their late teens and early 20’s. From doing research on the artist we believe this is the target audience that he tries to persuade into liking his music. Jack Penate is the artist and is a young man in his 20’s and he is also known to be a DJ in his early years. Therefore, he has a youthful background and the target audience is therefore, explained into late teens and early 20’s. So to attract our audience our video had to have some young influential images to do with the song and it also had to have some performance involved. We believed this idea would be unique and would attract our target audience in the best possible way. We used various camera angles to take shots of Jamie the performer. We also reaserched Jack Penate's videos to see what camera angles he used so we could make the video as realistic as possible. Shots included close ups, medium close ups and long shots and finally shots from side on in a whip pan movement. Editing is also very important when creating the music video because, it had to emphisase the genre type. Our first draft was a mixture of conceptual and narritive and we realised that from the editing techniques we used. To improve upon this we used perfromance and narritive as they link well together and with the genre of music. Editing techniques included frequent cuts at a fast tempo, and or in beat with the song, we used wipes to change scenes as this made a very urbany effect and finally we used a lot of POV (point of View) shots to show where abouts we were and to show the narritive side of the song. Finally to make the music video attractive to our audience we had to think about costume. Costume was used to make Jamie look like he was a indie type rock artist. Therefore, we used a shirt (green buttoned up) he wore a grey bobble hat black skinny trousers and boat shoes. We believed this was the right look for the genre of music. Furthermore, mise en scene included the lighting techniques our first location was a well lighted white wall where the performance took place this was used to show the artist clearly and to makesure we attracted the right audience. Our second location was in the drama studio and we used black drop outs and a white board with one spot light to identify the performance and the artist. A range of locations for the performance we felt was key because it showed the artist in different views and shows a bit of creativity with in the group. All these aspects are aslo used to create a picture for the right target audience.
Target audience research also had to have some statistics involved in it. For example gender split, age ranges and where abouts they live. The gender split for our music video is about 60-40 boys to girls, the reason being is because an indie rock group may traditionally attract more boys than girls and the youthfulness involved may be more over in boys humour than girls. The age range as I have already explained may be between 15-22, the reason being is because this type of music may stereotype later teens and early aged 20 year olds because of the way it is produced. Finally the area in which people live in may be a factor on who likes it. I believe that this sort of genre would come across to people living on the suburbs of cities and to some people in the inner city areas.
This then links to the demographics of the targeted audience. Demographics is most commonly described as, the most recent statistical characteristics of a population. Our demographic audience applies to people living in the middle class jobs so people such as, teachers and graphic designers. Furthermore, it also applies to the demographic group of low middle class people and people at the lowest end of pay. These include students and mainly young people involved in this category. Furthermore, the formation of demographics also follows on to psychographics, these are people who are defined by the way there personality is. Marlow’s Hierarchy is the results into how the segmentation of groups is split. It isn’t just split into personality types it also includes the levels of self esteem that may affect the type of genre a person may like, the safety needs and physiological needs of the viewers. The psychographic viewers for our target audience would be people who are, explorers because the upbeat tempo of the song may be described as a way of discovering, the struggler type may also come involved because of the age range we have made our target audience proven to. These people make “few plans for tomorrow”. These two categories are the psychographic audience that we as a group have tried to attract. The reason being is because our song is upbeat and we believe this is who it would come across to the most.

Letter of permission for filming in different locations

A2 Media Studies


Year 13 boys from The Windsor Boys’ school are currently filming a music video for their A2 media studies course. This letter requests permission from passengers to film them at Windsor and slough train stations.

The music Video uses the title “torn on the platform” by Jack Penate. The film once edited, will only be shown to the media teachers at the school and to the OCR exam board.

If you could spare a short amount of time so that we may film a small clip of you, we would be very Grateful.

Mrs S.Oddy The Windsor Boys' School Media:__________________






Students:

Train passenger:

Story Boards

Story boards

View more presentations from Shahroz_ahmed

Practice Magazine Advert